I first heard of this through the British Chamber of Commerce in Japan magazine, and finally came across it myself last week in my local Aeon supermarket, of all places, where Harris tweed was brightfully decorating some manbags which were twice the price of the other choices.
Upon doing some research, this hand-spun wool from the Outer Hebrides of Scotland seems to be going through a bit of a boom in general, but virtually every article on the topic mentions that Japan has suddenly become the number one market. What I can’t find is any ideas about why. Could it be related to the Japanese love of expensive Scotch whiskey or, more recently, expensive Scottish beer? Any theories or further info, anyone?