Why do Americans call shichirin “hibachi”?

From Wikipedia shichirin page:

‘In North America, small BBQ cooking stoves resembling shichirin are referred to as “hibachi” or “hibachi-style”, which in Japanese refers to a small heating device which is not usually used for cooking. It has been suggested that these grills were confusingly marketed as “hibachi” when they were introduced to North America. ‘


1 Comment

  1. crella said,

    February 23, 2012 at 10:32 am

    I don’t know, but something that drives me crazy in the US is calling teppan-yaki ‘hibachi’. Maddening!

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