Why aren’t Superdry clothes sold in Japan?

This came up in a teachers’ room conversation the other day and I could instantly make myself unpopular for being a smartarse because I’d heard all about it on a BBC Radio download in which the CEO mentioned they are still in dispute with Asahi of Superdry beer fame over the use of the name.

If you’ve never heard of them, there’s a Guardian article on the company here.

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