Why do most sushi restaurants have a counter with a glass case for the fish?

This is a great example of where you could probably come up with a cultural or other logical explanation, but it is actually just a random event that set the whole thing off:

“It was a postwar restaurant-supply salesman who helped to integrate the canonical design elements of the modern sushi bar: long boards of pine as counter surfaces, and the glass case in which fish could be placed on display over ice. He sought out promising young chefs and helped them set up their own restaurants in return for a cut of their revenue, and his look spread widely and quickly” The Sushi Economy pg 71

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