Why do Japanese cows get massages and beer?

Expensive Japanese beef is all about the high fat content, which gives that marbled effect when raw. Some people believe that the massages and beer directly affect the amount and distribution of the fat, but according to Sushi and Beyond the main thing is just that the cows eat a lot of the right thing. The beer helps their appetite (having a couple definitely makes me want to eat!) and the massages help them relax and so, funnily enough, eat.


1 Comment

  1. Cathy said,

    June 28, 2012 at 1:17 pm

    First heard of this in a James Bond book years and years ago.

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