Why are there plenty of young Japanese kids with fairly light bright brown hair but few older people?

According to a letter in the Japan Times, kids with naturally brown hair are treated like they are as rebellious as those that dye their hair that way, and might even be forced to dye it black to look more natural/standard. That could be a factor, as could hair naturally becoming darker as you become older, in the same way as I started blond and cute and then to my horror turned ginger as a teenager…

 

Any other theories?

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