Why are the Japanese still obsessed with Beaujolais Nouveau?

There is a tradition of seasonal drinks and marketing. The light taste also suits the palate of Japanese who are not used to red wine and the Japanese habit of/ recent trend for cooling red wine. Because of these elements and a continuing belief that good quality wine must be French, the producers turn their full marketing power on the Japanese market and reinforce the trend.

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2 Comments

  1. Michael said,

    May 24, 2009 at 12:26 pm

    How about an explanation of why do even high end restuarants in Japan destroy the taste of red wine by chilling it?

  2. alexcase said,

    May 25, 2009 at 12:12 pm

    I did this one elsewhere somewhere. It could be wine becoming popular just as there was a brief period of it becoming trendy in the rest of the world and/ or again the Japanese not being used to heavy tasting wine (the coolness making the taste lighter). Or maybe it goes better with bland bland oh so bland high class Italian in Japan


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