Why would anyone queue two hours for a Krispy Kreme donut?

Having tried a particulary famous food stuff is a guaranteed safe conversation starter on Monday morning, especially if you can bring some in for people to try. For some people who are used to being told what to do, a simple way of killing 2 hours can even be a blessing. The whole thing reminds me a lot of descriptions of Edo era(and later) Japanese pilgrimages.

 Images of the queue here.

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