Why is Aud Lang Syne not played at New Year in Japan but instead played by department stores and local councils at the end of the day?

The Japanese know the tune very well from the traditional graduation song “Hotaru no hikari”, a very pre-war sounding song about a student studying by the light of a firefly and then going on to serve his country, and most are unaware that it is not Japanese. How a graduation song became a end-of-sale-of-Louis-Vuitton-for-the-day song I’m not sure, but it does have a kind of ending feeling to it.

Lots more Japanese New Year explanations and links here.

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