Japanese company names explained

Originally stolen from Wikipedia but since much expanded by me.

ANA – All Nippon Airlines

Asahi – Morning light

Bridgestone — named after founder Shojiro Ishibashi. The surname Ishibashi (ホエ) means “stone bridge”, or “bridge of stone”.

Canon — Originally (1933) Precision Optical Instruments Laboratory. The new name (1935) derived from the name of the company’s first camera, the Kwanon, in turn named after the Japanese name of the Buddhist bodhisattva of mercy. (In Japanese it is still always pronounced with the first sounds as kya- kyanon)

Casio — from the name of its founder, Kashio Tadao, who had set up the company Kashio Seisakujo as a subcontractor factory. (In Japanese it is usually pronounced with sh sound- Cashio- as the sounds si and shi are indistinguishable in Japanese).

Daihatsu — shortened from 大阪の発動機製造 Osaka motor production and it got shortened to 大発 – Daihatsu (Great development), as dai is another pronunciation for the O in Osaka.

Datsun — first called DAT, from the initials of its financiers Den, Aoyama and Takeuchi. Soon changed to DATSON to imply a smaller version of their original car, then (as SON can means “loss” in Japanese) again to DATSUN when they were acquired by Nissan.

Dentsu – Electronic communication (because it used to be a telegraph company)

Epson — Epson Seiko Corporation, the Japanese printer and peripheral manufacturer, was named from “Son of Electronic Printer”

Fujitsu – Short for Fuji Tsūshinki Seizō (Fuji – after the mountain – telecommunications equipment manufacturing)

Hard Off- It is a second hand hardware store in the same chain as Book Off (“off” suggesting cheapness), but not a chain that will be expanding abroad unless it takes a huge change in product range, I think…

Hitachi — old place name, literally “sunrise”

Honda — from the family name of its founder, Soichiro Honda (Honda is a common name, with the first kanji “Hon” meaning root or base, and the second kanji “da” meaning rice field).

JAL — from Japan Airlines

JR – Japan Railways

JVC — Japan Victor Company

Kawasaki — from the name of its founder, Shozo Kawasaki (Kawasaki is a very common family name that comes from the kanji “Kawa” meaning river and “saki” meaning cape, which explains why Kawasaki the company has no connection to Kawasaki the much ignored city between Yokohama and Tokyo).

Kirin – Giraffe, and the mythical Chinese creature which shares its name.

Komatsu — Japanese construction vehicle manufacturer named from the city of Komatsu, Ishikawa, where it was founded in 1917.

Konica — it was earlier known as Konishiroku Kogaku. Konishiroku in turn is the short for Konishiya Rokubeiten which was the first name of the company established by Rokusaburo Sugiura in the 1850s

Korg — named from the surnames of the founders, Tsutomu Katoh and Tadashi Osanai, combined with the letters “rg” from the word organ.

Kyocera — from Kyoto Ceramics, after Kyoto in Japan.

Mazda Motor Corporation — the company was founded as Toyo Kogyo, started manufacturing Mazda brand cars in 1931, and changed its name to Mazda in 1984. The cars were supposedly named after Ahura Mazda, the chief deity of the Zoroastrians, though many think this explanation was created after the fact, to cover up what is simply a poor anglicized version of the founders name, Jujiro Matsuda. This theory is supported by the fact that the company is referred to only as “Matsuda” in Japan.

Mitsubishi — the name Mitsubishi has two parts: mitsu means three and hishi (changing to bishi in the middle of the word) means diamond (the shape). Hence, the three diamond logo. (Note that “diamond” in this context refers only to the rhombus shape, not to the precious gem.)

Mitsui – Three wells

Mizuho – abundant rice, from an ancient name for Japan “豊葦原の瑞穂の国 (とよあしはらのみずほのくに)’ Toyoashihara no mizuho no kuni’.

Mos Burger – Mountain Ocean Sky, apparently

MUFG – Mitsubishi UFJ Financial Group

NEC – Nippon Electric Company

NHK – Nippon Hoso Kyokai (Japan Broadcasting Organisation).

Nikkei – Nihon Keizai Shimbun (Japan Economics Newspaper)

Nikon — the original name was Nippon Kogaku, meaning “Japanese Optical”. There is still a “Kogaku street” in Oimachi, Tokyo to one of their factories.

Nintendo – According to a book on the company, the word “Nintendo” means “leave luck to heaven” or “We do what we can” which suggests the chance inherent in card games, their first products.

Nissan — the company was earlier known by the name Nippon Sangyo which means “Japanese industry”.

Nissin – 日清, which looks like it might mean “Japanese pickles”

Nomura – A common family name meaning “field village”

NTT – Nippon Telegraph and Telephone

Ricoh – Riken Kankoshi – Riken Sensitised Paper – (Riken means something like “scientific research”)

Sansui – Mountain + water

Sanyo — meaning three oceans in Japanese.

SEGA — Service Games of Japan was founded by Marty Bromley (an American) to import pinball games to Japan for use on American military bases.

Seiko —from Seikosha (精工舎), roughly “House of Exquisite Workmanship”

Sharp — Japanese consumer electronics company named from its first product, an ever-sharp pencil (mechanical pencil/ automatic pencil), still called “sharp pen” in Japanese after that product.

SMBC – Mitsubishi Sumitomo Banking Corporation (no idea why the first two words are reversed in the acronym)

Sony — from the Latin word ‘sonus’ meaning sound, and ‘sonny’ a slang word used by Americans to refer to a bright youngster, “since we were sonny boys working in sound and vision”, said Akio Morita. The company was founded as Tokyo Tsoshiu Kogyo KK (Tokyo Telecommunications Engineering Corporation) in 1946, and changed its name to Sony in 1958. Sony was chosen as it could be pronounced easily in many languages.

Subaru — from the Japanese name for the constellation known to Westerners as Pleiades or the Seven Sisters. Subaru was formed from a merger of seven other companies, and the constellation is featured on the company’s logo.

Sumitomo – The kanji mean “live” and “friend”. “The Sumitomo group traces its roots to a bookshop in Kyoto founded circa 1615 by a former buddhist priest, Masatomo Sumitomo.”

Suzuki — from the name of its founder, Michio Suzuki. Suzuki is the most popular Japanese family name and means “bell tree”.

TDK – Tokyo Denki Kagaku Kokyo (Tokyo Electric Chemicals)

Toshiba – A combination of the first syllable of Tokyo and the first word of “Shiba ura” (an area in Tokyo), from the names of the two companies that merged to create that company

Toyota — from the name of the founder, Sakichi Toyoda. Initially called Toyeda, it was changed after a contest for a better-sounding name. The new name was written in katakana with eight strokes, a number that is considered lucky in Japan.

Yakult – from the Esperanto word for yoghurt (thanks to a commenter for this one)

Work in progress

Kao – 花王 – flower king???

Kanebo – Always written in katakana, so can’t find the original meaning

Shinseido – 資生堂 – “The name ‘Shiseido’ comes from Chinese Yi Jing, the Book of Changes from the Four Books and Five Classics of Confucianism.” according to their website, but doesn’t explain why or what it means








Hina Daiichi Sankyo Dentsu Hakuhodo Odakyu


JCB credit cards

Takara Tomy

au mobile

NTT docomo






And requests gratefully accepted.


  1. May 27, 2013 at 6:50 am


    5. What is the origin of Yakult’s name?
    Yakult is derived from the word “Jahurto”, meaning “yoghurt” in Esperanto.

    • alexcase said,

      May 27, 2013 at 8:10 am

      Thanks. Just added it to the post, and expanded it a little while I was at it.

  2. crella said,

    May 27, 2013 at 10:16 am

    Mizuho- in ancient texts Japan was called ‘「豊葦原の瑞穂の国 (とよあしはらのみずほのくに)’ Toyoashihara no mizuho no kuni’.

  3. crella said,

    May 27, 2013 at 10:24 am

    I think Daihatsu is from 大阪の発動機製造 Osaka motor production and it got shortened to 大発, the company name is written in katakana in most examples.

  4. alexcase said,

    May 28, 2013 at 2:11 am

    Thanks Crella. As I was editing it yesterday I thought “That can’t be right, it never means ‘big’ in Japanese company names”, but didn’t have time to research it.

    Is Mizuho also a family or geographical name? What would the literal translation from the kanji be? “Edge of the rice sprout”??

  5. crella said,

    May 29, 2013 at 12:30 am

    The phrase means something like ‘rich country blessed with productive rice fields’ 。’Abundant rice’ is the official translation in the English explanation of the bank’s name.

  6. alexcase said,

    May 31, 2013 at 5:35 am

    Thanks Crella, just added your two additions and done a little bit more work on it.

  7. crella said,

    June 3, 2013 at 10:15 pm

    You’re welcome!

  8. Eris said,

    July 3, 2013 at 6:02 pm

    Actually,the brand ‘Kao’ means face in Japanese,and it is mainly used on facial products,so flower king seems to be a bit off.

    • alexcase said,

      July 3, 2013 at 9:01 pm

      They actually use the kanji 花王, which is pronounced ka-ou with a long O sound. Face is 顔, pronounced kao.

  9. crella said,

    July 16, 2013 at 2:54 am

    Just had a whirl at Kao….when they started in the soap and beauty business they thought of using ‘kao’ (顔) but thought it ‘too direct’ and they thought of ‘香王’ using the character for ‘fragrance (kaori) ‘ but ‘decided to go with the more familiar 花王’ said the company blurb…I thought ‘Why should that be familiar?’ It turns out that ‘花王’, or king of flowers, is a word for peony (botan), thought to be one of the most beautiful flowers. Whaddya know! Interesting!

    • alexcase said,

      July 16, 2013 at 3:11 am

      Absolutely fascinating! Thanks!

  10. crella said,

    July 16, 2013 at 5:27 am

    You’re welcome! I love looking these things up, it’s a lot of fun.

  11. crella said,

    July 16, 2013 at 9:54 am

    Here’s where ‘Nisshin’ came from-


    Making a clean and great taste every day.

    Secom is ‘security communication’, motto being ‘co-operation between people and science to produce better security’.

    For Duskin, they combined the English ‘dust cloth’ and Japanese ‘fukin’.

  12. ES said,

    October 27, 2013 at 6:09 am

    Hi there, my Japanese friend seemed to think that Sunkus (the convenience store chain) was so named as a very Japanised version of the English word ‘thanks’ …I wouldn’t be surprised!!

  13. Charrick said,

    May 26, 2014 at 2:19 am

    Excellent source of information! Just one thing:

    SMBC – Mitsubishi Sumitomo Banking Corporation (no idea why the first two words are reversed in the acronym)

    Actually, it is “Mitsui (not Mitsubishi) Sumitomo Banking Corporation”. And in Japanese kanji, the name is reversed, and it is “Sumitomo Mitsui”, hence, SMBC. I don’t know why, but perhaps because each company wanted to be first, so they each could be depending on the language, but that is speculation on my part.

    As for Sunkus, it is spelled with the first part being “sun” and the pronunciation in Japanese being the same as “thanks” (“sankusu”). Also, I did not know this, but according to Wikipedia, the logo is “sun”+”kids”+”us”.

    Also, “Ebisu” is named after the god “Ebisu” (old spelling “Yebisu”), and its headquarters in the “Ebisu” neighborhood of Tokyo (which got its name from the company).

    Tokyu is the “Tōkyō Kyūkō Dentetsu Corporation”. “To” is from “Tokyo” and “Kyu” is from “Kyūkō”, which means “Express (train)”.

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