Why are adults quite happy to been seen in public reading manga comics?

First of all, the vast majority of Japanese adults would in fact be highly embarrassed to be caught reading a manga, let alone a pornographic one, in public. The salarymen you seeing reading dodgy comics and magazines on trains are the same who slurp their pasta, spit on the ground etc. in ways that well mannered Japanese never would. Manga does remain more popular amongst adults than in other countries, though. Amongst the salaryman population, this is because they hardly have the energy to read anything more demanding, especially as reading difficult kanji can put a strain on even strong readers. There is also no social pressure to spend your free time productively and an acceptance of reading manga etc. for nostalgic reasons.
 

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